Women Who Lead, Do, and Change: Isabel Romero

Isabel Romero is the CMO of Metricool, leading a global marketing team and proving that strategy, creativity, and consistency can build brands that empower millions – all while championing women to lead with confidence in digital. With a background spanning SEO, copywriting, social media, and inbound marketing, she’s built her career on the powerful intersection of creativity and measurable results.

Tell us a bit about yourself, your background and your current role. 

I’m Isabel Romero, CMO at Metricool, where I lead the global marketing strategy across different markets including Europe and America and lead a passionate crew of over 35 marketers. My background is rooted in marketing, SEO and copywriting, and I’ve specialised over the years in social media, inbound marketing, and content.

What sparked my interest in the digital space was the potential to combine creativity with measurable results. From the beginning, I was fascinated by how you could reach audiences, track what resonated, and adapt campaigns in real time. That mix of data and storytelling still motivates me today.

Biggest win, biggest lesson

I’m most proud of growing Metricool’s presence internationally and helping establish the brand as a reference for social media and digital marketing professionals. Seeing our platform and educational initiatives empower so many marketers worldwide has been incredibly rewarding.

What did it teach me? It taught me that consistency and a clear strategy trump quick wins. Sustainable growth comes from understanding your audience deeply, creating real value, and aligning the team behind common goals.

Have you faced any career challenges?

Definitely. In any marketing career, you’ll have projects that don’t work as planned. I’ve launched campaigns that underperformed because we didn’t test enough beforehand. It taught me to always validate ideas early, use data to inform decisions, and not be afraid to pivot quickly when something isn’t connecting.

Where do you still see gaps or barriers for women in digital, and what one action would accelerate change?

Across the industry, there’s still a lack of visibility for women in senior marketing and tech leadership. And it’s not due to a lack of talent – there’s plenty. At Metricool, I’ve seen firsthand how having women in leadership roles creates a more inspiring environment. One thing that could help accelerate change more widely is sponsorship and mentorship programmes that connect emerging female talent with leaders who can advocate for them and help open doors.

If you had five minutes with a woman who is just starting her digital career, what would you tell her to focus on first?

I’d say: build your personal brand early and learn to communicate your value clearly. Develop core skills: content, analytics, paid media, but also invest in learning how to present your ideas confidently. And never be afraid to ask questions or raise your hand for opportunities.

And above all, above everything else, trust in yourself: in the process, in failure, in success, in times when you’re tired, when you’re energised, when you’re sad or when you’re happy, because everything will pass, and the one who’s always there on the other side is you.

What do you think companies can do to support career progress for women working in digital roles?

Companies can create transparent growth frameworks and pathways so everyone knows how to advance. Pair that with flexibility and a culture that encourages diverse perspectives. When women see others like them thriving, it becomes much easier to envision themselves in senior positions.

What three digital tools or platforms could you not run your work without?

• Metricool, Of course! We use our own tool daily for analytics, social media scheduling, and reporting.
• Slack – Essential for collaborating with our teams spread across different time zones and countries.
• Google Analytics and Amplitude – Still a cornerstone to understand web performance and optimising our strategies.

In the next 12 months, which emerging trend or shift should our community keep on their radar?

Social media platforms are evolving faster than ever, with new features and smarter algorithms reshaping how content is consumed. Networks now show content to users based on individual preferences not just topics, but also preferred formats like Reels or carousels. This makes it more challenging to reach wider audiences, as habits vary greatly across users. To stay competitive, we need to adapt quickly, embrace new tools, and diversify our content across formats and channels.