Digital Women Awards 2025 Winner: Tania Gerard

Introducing Digital Women Award 2025 Winner

Tania Gerard: Digital Woman of the Year 2025

Our Digital Women Awards showcases 60 Digital Women to Watch – a vibrant and diverse group of women driving change and making their mark across the digital landscape. From bold business strategies to impactful community work, these women are not just part of the digital transformation – they’re leading it. We are so proud to spotlight the winner of Digital Woman of the Year 2025, Tania Gerard, an authentic, passionate individual, on a mission to champion accessibility in marketing.

Tell us a bit about yourself.
Hi! I’m Tania and I’m the founder of Tania Gerard Digital UK, one of the UK’s first consultancies
dedicated to accessible marketing and neurodiversity in the workplace. I’m also a TEDx speaker, ADHD UK Ambassador, and accessibility trainer. My mission is to help businesses really embed accessibility into their digital marketing, recruitment, and culture so they can reach more people and remove unnecessary barriers.

Having lived experience with ADHD and autism, this work is extremely personal as well as professional and as someone who knows what exclusion feels like, and I’ve made it my business to help companies move from compliance to true inclusion.

What does winning this award mean to you?
Winning Digital Woman of the Year 2025 is an incredible honour! It’s the top award of the evening, and
to be recognised out of hundreds of applicants feels absolutely nuts especially seeing the 60 Women
to Watch finalist booklet. It was a complete surprise and one I’ll cherish always. It shows that the
world is really waking up to the importance of accessibility in digital marketing and neurodiversity in
business.

This award gives me a stronger platform to champion accessible marketing strategies, influence how
companies think about inclusion, and demonstrate the business case for accessibility and of course,
be recognised amongst some bloomin’ fabulous women who are creating real change! It was such an
incredible event!

What career achievement are you most proud of?
My proudest moment was giving my first TEDx Talk in the UK on accessible marketing, including a
framework I created to help businesses design campaigns and customer journeys that include
everyone.

I’m also proud of the results I’ve achieved with clients. For example, an e-commerce brand improved
conversions by 21% after implementing our WCAG accessibility fixes, while a manufacturing company boosted quality hires by 40% by embedding neurodiversity-friendly recruitment. These are the kinds
of changes that prove accessible marketing isn’t just about compliance it’s about growth and impact
and making a real difference to people’s lives.

What impact have you seen from your work?
The impact of my work is both measurable and cultural!:

• NHS and Greene King are embedding neurodiversity awareness training into their leadership
  teams.
• Help for Heroes and Swim England are using accessible marketing strategies to connect with
  wider audiences.
• Businesses are seeing improved recruitment outcomes, stronger customer loyalty, and better workplace cultures.

Ultimately, I help companies access opportunities by removing existing barriers. That shift benefits
neurodivergent employees, disabled customers, and the entire business as a whole.

It’s super rewarding work and I am just so proud of the impact I have made but more importantly, the companies who are saying they want to make changes and then actioning them.

What’s the biggest lesson you’ve had to learn, and how did you grow from it?
The biggest lesson I’ve learned is to value my work properly, but it wasn’t easy. Early on, I really
underpriced my services because numbers, contracts, and negotiation felt overwhelming as someone
with ADHD and autism especially, we can be people pleasers sometimes!

I’ve since learned to frame my work around the transformation I create, not just the time spent. Now I
confidently position myself as an award-winning accessible marketing consultant and trainer. That
confidence has attracted clients who value impact over cost, which has grown both my business and
my resilience! So don’t underprice yourselves and do a disservice to your skills and talent - stick to
your worth!

What’s one thing people might be surprised to learn about you?
I grew up as an RAF brat! My father served in the Royal Air Force. Moving around as a child taught me
resilience and adaptability, and gave me a very deep appreciation for communities that support one
another. It also means supporting neurodivergent children and families in forces communities
resonates with me which is why I am so honoured to be working and supporting Help For Heroes, it has
become a real full circle moment for me!

What advice would you give to the next wave of Digital Women?
Don’t wait until you feel “ready” just do it now. Build your business in a way that plays to your
strengths instead of forcing yourself into systems that don’t work for you. I joke sometimes that I am
on “autopilot” where I just say yes. With ADHD and autism it can be overwhelming with the likes of
sensory issues and emotional regulation and executive function issues and much more so sometimes I
have to almost go alter ego autopilot mode (still trying to find a name for her, I am welcoming names!).

I would also say: embed accessibility in digital marketing right from the very beginning. Accessibility
isn’t an add-on or a tick-box exercise, it’s a real growth strategy that will future-proof your business, build loyalty, and help you reach audiences others are excluding. And if you need any tips, I’d be more
than happy to have a chat.

So, if you’ve been thinking about starting that business or taking it to the next level, scrolling past
thousands of posts and thinking, “Well, I could do that,” or even better, “I can actually do that much
better,” then take this as a sign and just go for it!